Established in 1997, Wex Photographic are the UK’s largest online specialist photographic retailer, offering award winning service to over 700,000 customers across the world.
Wex approached Forward to create a series of three branded content films exploring the power of photography, under the banner of #MoreThanAnImage. Each film tells the story of an inspirational photographer and explores their unique relationship with photography.
Giles Duley is a documentary photographer and humanitarian activist. For Giles, the power of photography is its ability to create change by inspiring those with the capacity to help. Giles tells the stories of those affected by war and conflict, and we explore the power of storytelling and his own personal sacrifice in his inspirational story.
Having spent much of his recent career documenting the lives of refugees affected by conflict in the Middle East, Giles relies on the power of photography to present unique stories capable of delivering real change.
The series has been very well received, achieving over 1 million views across various social platforms and high audience engagement figures. It’s also been featured widely across a number of high profile photography blogs and organisations, including PetaPixel, The British Journal of Photography, Photographers Without Borders, Huck and The Phoblographer.
The film was also selected to be screened as part of Short Sighted Cinema‘s annual documentary showcase, TRANSFORM, at Rich Mix in Shoreditch, along with a director’s Q&A, and has also been nominated for 3 Royal Television Society East Region Awards.
Director | DOP – Tom Martin
Producer | GFX – Dan Leonard
Series Executive Producer – Matt Devine, Wex Photographic
Edited by – Tom Martin & Dan Leonard
Sound Recordist – Jonathan Blagrove
Music Composition – Andrew Jones, Acme Sound
Sound Mix – Dave Escott, Origin Studios
Production Assistant – Ben Piper, Wex Photographic
"We recently engaged Forward to produce some high-end branded content as part of a pre-Christmas awareness campaign. Despite a very complex brief and a tight timeframe, Tom, Dan and the team understood the objective immediately and worked around the clock to finish the work to deadline. Throughout the process, the team’s flexibility and communication were impeccable; while their technical expertise and storytelling skill created cohesive narratives from some challenging material. The resultant films are well-crafted, beautifully shot and moving, perfectly realising our creative vision and delivering a product beyond our expectations. I look forward to many more collaborations with the guys in future."
Matt Devine, Social Marketing Manager, Wex Photographic
Concept / Direction / Cinematography / Post Production
Origin Studios / Acme Sound