Canon Core services
  • Cinematography /
  • Post Production /

Project Background

Canon contacted us to help promote their latest camera; the XA45. We were tasked with creating a hero film that highlighted the XA-series features and capabilities in testing situations, alongside a suite of social versions.

Dan Newman Account Manager, Future Fusion

‘We have used Forward for a number of years, across various video production and editing projects – and the end result is always superb. Tom and team go above and beyond from the word go and no stone is ever left unturned – from pre production to delivery and beyond.’

The Concept

We once again teamed up with Canon’s content agency Future Fusion to craft another piece of branded content.

Our brief was to create a product focused film on Canon’s new XA45 camcorder. DOP Peter Demetris was bought on board to shoot a music video to demonstrate the key features of the camera.

We shot for one day in a beautiful chapel location in Central London, capturing behind the scenes footage of Peter shooting his music video, alongside an in depth interview with Peter where he explained the key features of the camera and why he chose to shoot this project with it.

We then completed a rapid turn around post production, delivering a hero film for YouTube along with shorter social edits formatted for several social platforms, a gif and subtitles for all versions.

This project was the work of these fine people

The Forward Team
  • Director/DOP - Tom Martin
  • Sound Recordist - Pete Styles
  • Second Camera Operator - Dan Hunt
  • Editor - Brandon Kahn
In Collabration with:
  • Future Fusion
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