California based machine tool manufacturer Haas Automation is the largest machine tool manufacturer in the western world, installing around 14,000 new machines each year.
Marketing partner MBMC approached us to bring the Haas products to life as part of their ongoing content marketing.
We travelled to Portsmouth to shoot the second in our ongoing series of mini-documentaries, this time focussing on Jim Stokes and his team, who use Haas machines to rebuild and restore vintage Alfa Romeo 8Cs.
These incredible cars are worth tens of millions of pounds, so it was a privilege to get access to these rare vehicles, and to show how Jim and his team use the Haas machines to restore them to their former glory.
We’re looking forward to teaming up with Haas again soon to tell more amazing customer stories.
Concept / Direction / Cinematography / Post Production