Forward thinking with our new brand…
Over the past 12 months we’ve had the privilege of working on some fantastic projects for some great brands. What became increasingly clear, however was that our own brand no longer reflected our output and where we were heading as a video production company.
During the past year we’ve been delighted to pursue our passion for visual storytelling and increase the amount of narrative and commercial content we’ve been producing, and further refine our skills, equipment and workflows in that direction. With our 5th birthday in October, we also began to take stock of the last half decade and begin to look to the future, and our long term goals for the agency.
Therefore earlier in the year we made the decision to completely overhaul our brand image, website and creative process to better match our current and future output. We approached our friends at Solid Block http://www.solidblock.co.uk to undertake the rebrand, and we hope you’ll agree they did an amazing job. They were a joy to work with from start to finish, and immersed themselves in our business to discover the essence of what we do, allowing us to work together to create a new brand that fully encapsulates what we stand for.
The first major change we decided to make was to shorten our name from Fast Forward Media to Forward. Our new name speaks to the heritage of the business, but far better reflects our concentration on narrative based content and storytelling, and producing films that engage audiences and evoke a reaction in the viewer that moves both their thinking and the client’s business forward.
Behind the scenes, we’ve completely reworked and refined our creative process in order to tell our clients’ stories more effectively. Our new system is more systemised and far clearer for clients to understand, but more importantly is far more effective at teasing out the key elements of their narrative. This enables us to work together with the client to create a more engaging and effective narrative based experience for their intended audience.
One of the biggest changes you’ll notice is how visually led our new brand is. This was one of the biggest elements missing from our old branding and website. Our work is, ultimately, the most important thing and the very essence of who we are, so we felt it was hugely important to put that up front and centre for people to look at and in doing so get a clear picture of what we’re about from the moment they land on the website. The new site does a great job of presenting our work in an eye-catching way with an easy to navigate interface which puts our work at the forefront, where it belongs. After all, you’re only as good as your last piece of work!
Hopefully you’ll be as enamoured with our new brand and website as we are, and after a lot of work we believe it’s created a solid foundation from which to grow our business over the next 5 years and beyond.
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