AFFINITY Core services
  • Direction /
  • Concept /
  • Cinematography /
  • Post Production /

Project Background

Castle Meadow Care provide residential, nursing and specialist dementia care in Norfolk. They are passionate about helping people make the most of their later life. We were approached by Castle Meadow Care’s agency, Affinity to tell the story of their latest care home development in Norwich; St John’s House. The film needed to engage its target audience and convey the level of care and luxurious amenities provided for residents at the home.

Gideon Graylyons Creative Director, Affinity

“Working with Forward on the St John’s House film was a real pleasure due to their obvious skill and passion for film making, their boundless enthusiasm, professionalism and in this case in particular, a real talent for thinking on their feet and reacting to unforeseen situations to produce fantastic results.”

“Forward were brilliant to work with. Passionate and fun, they made the experience very enjoyable and the final film is an outstanding piece of work. The clients reaction when they watched it for the first time was fantastic to see!”

The Concept

With this brief in mind, we decided that the best way to tell this story would be through the personal story of Owner and Managing Director Dr. Sanjay Kaushal, who’s passion and enthusiasm shone through in our initial meetings.

Working with the team at St John’s house and Affinity, we crafted a narrative journey which explores both Sanjay’s own story and how this lead to the creation of the exceptional facilities at St John’s house.

The finished film has been well received, and has been rolled out on the St John’s House website and across social media.

This project was the work of these fine people

The Forward Team
  • Director | DOP – Tom Martin
  • Producer - Dan Leonard
  • Sound Recordist - Tim Mills
In Collabration with:
  • Doppler & Dubbs
  • Acme Sound
Are you ready to move your brand Forward?
Click the link below to get started on your project