Right Track Learning | Brave

Project Background

RightTrack Learning is a Birmingham based training organisations. We worked directly with RightTrack to develop and produce a high end brand film to support their brand relaunch.

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Claudia Cooney Lead Director, RightTrack Learning

Choosing a supplier to create video content that would represent the brand and bring our new ‘We Believe in Brave’ strapline to life, was an important decision. It wasn’t just a financial commitment, it was an emotional investment too, and no amount of interviewing and proposal-reading changed the fact that at some point, I just had to take a leap of faith.

But working with Forward has been a joy, beginning to end. The importance Tom puts on the collaborative scoping process during which he listens, inquires, and respectfully challenges, ensures the end result is exactly what you as the customer is looking for. On filming days his team worked efficiently, safely, and everyone was committed to striving for perfection (even when we’d run over time at the end of the day.) And the end result…. well, it’s wonderful; atmospheric, textured, well-paced, and better that I could have hoped. I wholeheartedly recommend Tom, and his team at Forward, and already look forward to the next project.”

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The Concept

RightTrack Learning is home to a family of Learning & Development specialists who, through the design and delivery of tailormade training solutions, support organisations just like yours to nurture inclusive workplaces, modern-day leaders, and customer service superstars.

RightTrack approached Forward to develop and produce a high end brand film to help support their brand relaunch.

We worked with the RightTrack team to first narrow down their requirements; deciding upon a high-end, story driven narrative concept to convey their new brand messaging ‘We Believe in Brave’

Working with a script writer, we further developed the concept until we had created a script everyone was happy with.

We then assembled our skilled team and shot the film over two days in Birmingham, abiding by strict Covid-19 safety procedures.

We then completed the post production, including visual effects, ADR voiceover recording, sound mix and colour grading. The finished film was then used as the centrepiece of RightTrack’s brand relaunch and is featured on the homepage of their website.