AlloyGator, based in Redditch near Birmingham, are market leaders in on-vehicle wheel protection. Their patented product sits between the wheel and the tyre, both protecting the alloy wheel from damage and enhancing the appearance of the vehicle.
Forward working with AlloyGator to create a commercial which showcases both sides of their product, demonstrating it in use on several vehicles in a number of challenging environments. We worked with the client to first develop the initial concept, create detailed storyboards and then used our technical expertise to bring the concept to life; filming in locations across the West Midlands and utilising drones and stabilised gimbals to create stunning footage of the product in use on several different vehicles.
We then combined this footage in post production with graphics, a bespoke music composition and high impact sound design to create the finished advert.
The commercial is featured on the home page of the new AlloyGator website and has been shared as part of a launch campaign across social media.
Wex Photo Video also produced a Behind the Scenes video about the shoot, showing how we lit and shot several key scenes:
Director | DOP – Tom Martin
Producer – Ash Gardiner
Camera Assistant – Ash Conaughton
MoVi Tech – Ethan Russell
Drone Team – Matt Edge & Harry Cartell, Papercut Media
Photographer – James Neale
BTS – Kris Hampton
Editor | Colourist – Tom Martin
Music Composition – Andrew Jones, Acme Sound
Sound Design & Mix – Gwilym Perry, Doppler & Dubbs
Graphics – Will Lanham
Storyboard Artist – Jamie Rae
Wex Photo Video, AC Entertainment, Bruntingthorpe Proving Ground, Lichfield County Council, Teamworks Karting Digbeth
"It was great to work with Forward. Tom clearly has a genuine passion for film making and fully understood our brief, helping us bring our vision for our promotional video to life. The shoot days were well organised and Tom delivered an outstanding final project, on deadline and within budget. I would definitely recommend Forward."
Danielle Bates, Group Marketing Manager, AlloyGator
Concept / Direction / Cinematography / Post Production
Papercut Media / Doppler & Dubbs / Acme Sound / oftheunknown