Brand & Website Design by Solid Block

Wex Photographic | Daniel Regan

Established in 1997, Wex Photographic are the UK’s largest online specialist photographic retailer, offering award winning service to over 700,000 customers across the world.

Wex approached Forward to create a series of three branded content films exploring the power of photography, under the banner of #MoreThanAnImage. Each film tells the story of an inspirational photographer and explores their unique relationship with photography.

Since his hospitalisation in 2004, Daniel Regan has used photography to cope with his ongoing mental health issues. For Daniel, photography is a form of therapy and escapism, and he credits it with saving his life.

Released to coincide with World Mental Health Day, this emotive story delicately discusses anxiety, depression and suicide, as we follow Daniel on a journey through London and discover hidden natural beauty within the city.

The series has been very well received, achieving over 1 million views across various social platforms and high audience engagement figures. It’s also been featured widely across a number of high profile photography blogs and organisations, including PetaPixel, The British Journal of Photography, Photographers Without Borders, Huck and The Phoblographer.

Director | DOP – Tom Martin
Producer | GFX – Dan Leonard
Series Executive Producer – Matt Devine, Wex Photographic
Edited by – Tom Martin & Dan Leonard
Sound Recordist – Tim Mills
Music Composition – Andrew Jones, Acme Sound
Sound Mix – Gwilym Perry, Doppler & Dubbs
Production Assistant – Ben Piper, Wex Photographic

"We recently engaged Forward to produce some high-end branded content as part of a pre-Christmas awareness campaign. Despite a very complex brief and a tight timeframe, Tom, Dan and the team understood the objective immediately and worked around the clock to finish the work to deadline. Throughout the process, the team’s flexibility and communication were impeccable; while their technical expertise and storytelling skill created cohesive narratives from some challenging material. The resultant films are well-crafted, beautifully shot and moving, perfectly realising our creative vision and delivering a product beyond our expectations. I look forward to many more collaborations with the guys in future."

Matt Devine, Head of Content, Wex Photo Video

Core Service

Concept / Direction / Cinematography / Post Production


Doppler & Dubbs / Acme Sound

Behind The Scenes