WEX PHOTOGRAPHIC | DANIEL REGAN

Project Background

Established in 1997, Wex Photographic are the UK’s largest online specialist photographic retailer, offering award winning service to over 700,000 customers across the world. Wex approached Forward to create a series of three branded content films exploring the power of photography, under the banner of #MoreThanAnImage. Each film tells the story of an inspirational photographer and explores their unique relationship with photography.

START PROJECT

Matt Devine Wex Photo Video

The team’s technical expertise and storytelling skill created cohesive narratives from some challenging material. The resultant films are well-crafted, beautifully shot and moving, perfectly realising our creative vision and delivering a product beyond our expectations.

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The Concept

Wex approached Forward to create a series of three branded content films exploring the power of photography, under the banner of #MoreThanAnImage. Each film tells the story of an inspirational photographer and explores their unique relationship with photography.

Since his hospitalisation in 2004, Daniel Regan has used photography to cope with his ongoing mental health issues. For Daniel, photography is a form of therapy and escapism, and he credits it with saving his life.

Released to coincide with World Mental Health Day, this emotive story delicately discusses anxiety, depression and suicide, as we follow Daniel on a journey through London and discover hidden natural beauty within the city.

The series has been very well received, achieving over 1 million views across various social platforms and high audience engagement figures. It’s also been featured widely across a number of high profile photography blogs and organisations, including PetaPixel, The British Journal of Photography, Photographers Without Borders, Huck and The Phoblographer.