WEX PHOTOGRAPHIC | HANNAH LAYCOCK

Project Background

Established in 1997, Wex Photographic are the UK’s largest online specialist photographic retailer, offering award winning service to over 700,000 customers across the world. Wex approached Forward to create a series of three branded content films exploring the power of photography, under the banner of #MoreThanAnImage. Each film tells the story of an inspirational photographer and explores their unique relationship with photography.

START PROJECT

Matt Devine Wex Photo Video

The team’s technical expertise and storytelling skill created cohesive narratives from some challenging material. The resultant films are well-crafted, beautifully shot and moving, perfectly realising our creative vision and delivering a product beyond our expectations.

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The Concept

For Hannah Laycock, the power of photography lies in making the invisible visible. Hannah suffers from multiple sclerosis, and creates images to visually convey the reality of her condition to those who do not understand it, and to explore and understand the experience of her day to day life with MS.

We travelled over 1,200 miles to the stunning scenery of Nairn in the Scottish highlands to tell Hannah’s story, and the beautifully stark landscape made a perfect background to her inspirational story.

The series has been very well received, achieving over 1 million views across various social platforms and high audience engagement figures. It’s also been featured widely across a number of high profile photography blogs and organisations, including PetaPixel, The British Journal of Photography, Photographers Without Borders, Huck and The Phoblographer.